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第37回｜九色不夠要二十六色：推活巧克力重新定義情人節經濟
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第36回｜食物浪費少了四分之一：超市用扭蛋把即期品變成遊戲
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第35回｜跳 Disco、玩點數、談戀愛：銀髮族的數位新日常
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第34回｜日本人不煮飯了：自煮率跌破三成的飲食大逆轉
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第33回｜銀髮族也在滑漫畫 APP：使用率暴增十倍的跨世代現象
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第32回｜抗議信變情書：立頓奶茶復刻背後的六百六十七封信
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第31回｜140 人只做一件事：星巴克兩千家門市的選址精密計算
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第30回｜扭蛋攻佔澀谷新宿：新型態扭蛋店為什麼開在一級戰區？
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第29回｜大創也開三百日圓的店：日本「高級便宜貨」時代來了
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第28回｜年輕人沒拋棄電視，只是換了螢幕：TVer 的逆襲
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第27回｜為什麼是一隻狗？Softbank 白戶家 CM 的國民級意外
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第26回｜便利商店的「不便利」實驗：Lawson 為何故意讓你找不到商品？
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第25回｜業務超市從第七衝到第二：疫情下的日本超市冠軍爭霸戰
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第24回｜Anker 擠進前十、Iris Ohyama 衝上第五：日本家電好感度大洗牌
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第23回｜泡麵越醜越好賣？包裝好感度排名的反直覺真相
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第22回｜八成日本人不買了：福袋從搶購到滯銷的全紀錄
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第21回｜集章、取暱稱、自霸 47 都道府縣：星巴克 APP 綁住一千一百萬人的設計
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第20回｜穿制服去 USJ：環球影城逆轉迪士尼的高校生經濟
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第19回｜麒麟生茶封王：七週賣出一億瓶的便利商店奇蹟
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第18回｜寧可送好友也不送另一半：送禮邏輯的世代翻轉
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第17回｜全新品牌為什麼搶賣舊衣？無印 × Uniqlo 的二手市場佈局
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第16回｜收入增加，零用錢卻縮水：令和爸爸的錢去哪了？
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第15回｜少購物、吃冷食、家事外包：令和媽媽的消費新常態
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第14回｜不只 CP、TP，現在還有 SP 值：空間體驗成為新戰場
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第13回｜超過半數日本人選擇獨處：三十年 Solo 經濟全解析
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第12回｜投胎扭蛋不是玩笑：消齡化背後的階層固定化
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第11回｜消齡化衝擊：十歲和六十歲為什麼越來越像？
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第十回｜高爾夫跌八成、短影片稱王：三十年間日本人興趣的劇變
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第九回｜男挺 Twitter、女選 IG：社群性別戰的五年變遷
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第八回｜買不到的乳酸菌飲料：養樂多 1000 的都市傳說
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第七回｜廣告費的權力轉移：七兆日圓從電視流向網路
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第六回｜讓消費者公開罵你的產品：Donki 情熱價格的瘋狂方法論（下）
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第五回｜年營收兩兆的折扣怪物：Donki 自有品牌賣翻天的真正原因（上）
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第四回｜兩個月炎上三次：吉野家的危機公關教科書
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第三回｜月費三千日圓的健身房：chocoZAP 排隊也要加入的秘密
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第二回｜Z世代社群分流：四個平台、四種人格、連工作觀都不同
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第一回｜CP 值過時了：Z世代只在乎「TP 值」的時間經濟學
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第〇回｜日本商業現場正式開台！這個節目是什麼？
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