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Why We’re Irrationally Loyal to Amazon Prime
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Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
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Why Everyone’s Suddenly Drinking Aperol Spritz
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Five science-backed tips to become a better leader
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What Marge Simpson Can Teach You About Leadership
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Are leaders born or are they made?
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How did Guinness become Britain’s most popular pint?
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The Surprising Menu Psychology Behind Five Guys’ Success
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Why did Partygate Make Voters so Angry?
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How HubSpot’s CMO Uses AI: 4 Important Tips
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How sights, smells and sounds alter what you buy
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Is this famous team-building model wrong?
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Why (often) you're less productive in a team
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Why AI-generated content won't move you
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This small change can make a politician electable
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When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
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Dissecting Zohran Mamdani’s winning marketing tactics
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Did I Get It Wrong? | Revisiting Priming
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‘New Coke’ and the marketing blunder of the century
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How your brain can reveal what you buy
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How this indie movie used psychology to beat Hollywood
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Why naming a dish “field-grown” doubled sales
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Three tricks Super Mario uses to keep gamers hooked
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This single text made girls 45% more likely to get vaccinated
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A surprisingly effective way to persuade (almost) anyone
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I debunked psychology’s greatest myth
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The surprising true story behind “the greatest ad ever made”
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Instagram failed until it made THIS simple change
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I tested this marketing guru’s advice. Was it a waste of time?
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A year-long happiness experiment: Try one new thing a week (did it work?)
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Learn 7 scientifically-backed marketing tips in 27 minutes
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Six eco-brands using psychology to sell
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Oliver Burkeman: “Most scholars worked for just 4 hours a day”
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Oliver Burkeman: “I stared at a painting for 3 hours straight”
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The most destructive ad campaign in history
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Louis Grenier’s Extremely Uncensored Take on Marketing
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One simple trick to improve your memory
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Will tips from a 102-year-old marketing book work in 2025?
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Can you implant fake memories?
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Elon Musk’s Controversial Interview Question
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Surprising truths about memory with Dr. Ranganath
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Should you trust your gut?
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“99.9% of ads are genuinely awful” Tom Goodwin
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7 marketing psychology tips you can apply today
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Tiny nudges that can drastically improve your life
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Introducing: Nudge Unit
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Why most bestselling business books are BS
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Can 10,000 hours of practice make you great?
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What sets top negotiators apart?
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Can you see the invisible gorilla?
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Francesca Gino Scandal: What Really Happened
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Can I fool veteran marketers with my AI fakery?
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The experiment every marketer should know
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The best of Nudge in 2024
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Every trick Steve Jobs used to persuade in 68 minutes
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I changed one sentence and got 20% more views
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This Harvard prof made my emails 3.5x better
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17½ persuasion tactics in 28 minutes
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I watched 300 TV ads: Here’s how they nudge you
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The Psychology Behind a Perfect (SaaS) Website
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Can I create a viral YouTube video?
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I shrunk Britain’s #1 bread. Did anyone notice?
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Can I persuade 20 strangers to listen to Nudge?
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Lessons from the longest study on human happiness
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Is the “godfather of influence” still relevant?
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Did Nintendo Brain Training make me smarter?
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Everything I know about creativity is false
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This professor increased my sales by 6x
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This is why your boss makes bad hires
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The trade secrets con men don't reveal
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How Messi Used Psychology to Become Great
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This Harvard Professor Studies Our Weird Rituals
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How I persuaded 8 influencers to promote Nudge
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21 Psyc-Tips to Increase Sales (with Nick Kolenda)
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Can Charles Duhigg Make Me Popular?
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What happens when AI can persuade humans?
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7 cognitive biases that might ruin your life
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The lying psychologist who fooled the world
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Rory Sutherland on Drink Driving, Five Guys and the Tube Map
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How to give an election winning speech
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“It’s the mistake EVERY business makes” Rory Sutherland
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How adverts use psychology to win you over
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How to win any argument (according to a neuroscientist)
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10 psychological tactics to write better emails
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How 22,000 were persuaded to clean sewage
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The persuasive power of profanity
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The speech that put a man on the moon
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“Don’t be fooled by this sales trick” Chris Voss
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FBI hostage negotiator shares his worst mistakes
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10 pricing tips from 10 pricing experts
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“It's How McDonald’s Make Men Binge” Rory Sutherland
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6 scientifically-proven persuasion techniques
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The overlooked secret to better writing
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Can knowing more make you enjoy less?
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Why Amazon paid staff $5k to quit
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The £500 million marketing mistake
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The hidden (sexual) symbolism in the McDonald's logo
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Why these irrational prices actually work
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Life lessons from a world-leading neuroscientist
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Do you have unethical amnesia?
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